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Imagine: How Creativity Works

Jonah Lehrer

Hardcover | Pages: 279 pages

Rating: 3.78 | 35229 Users | 1757 Reviews

Details Books In Favor Of Imagine: How Creativity Works

ISBN:	0547386079 (ISBN13: 9780547386072)
Edition Language:	English
Characters:	Dan Wieden, Anne Adams, Spencer Silver, Paul Romer, Andy Cobb, Bobby Podesta

Interpretation Supposing Books Imagine: How Creativity Works

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.


 http://www.jonahlehrer.com/ 

Particularize About Books Imagine: How Creativity Works

Title	:	Imagine: How Creativity Works
Author	:	Jonah Lehrer
Book Format	:	Hardcover
Book Edition	:	First Edition
Pages	:	Pages: 279 pages
Published	:	March 19th 2012 by Houghton Mifflin Harcourt
Categories	:	Nonfiction. Psychology. Science. Business. Art. Self Help. Language. Writing

Rating About Books Imagine: How Creativity Works

Ratings: 3.78 From 35229 Users | 1757 Reviews

Crit About Books Imagine: How Creativity Works

07/30/12 -- I forgave Lehrer for basically recycling his own works. But then to find out he MADE STUFF UP in this book...not OK. So my four star rating is going down to a three for now. It might go lower if we learn that more than just the Bob Dylan quotes were fabrications.07/11/12 -- I feel like I should begin by saying I started listening to this after listening to Scott Brick narrate The Passage and SB is pretty much the greatest narrator on the planet (or so I've been told). When I started

I have such mixed feelings about this book. I'm a sucker for neuroscience books, and for Jonah Lehrer, and there are a lot of interesting bits in here (the part of the brain that inhibits improvisation, the unique schools described at the end, the suckery of brainstorming sessions, etc.), but it's also a deeply flawed book. First off, there's not as much scientific research on creativity like there is on decision making. (Which is what Lehrer's last book is about.) So nothing really adds up and

July 31 update: Lehrer is exposed as a big fat liar and this book is removed from the shelves! (because of fake Dylan quotes). see NY Times article: http://mediadecoder.blogs.nytimes.com...What is sad is that no one in the publishing world seems to have a high enough degree of scientific literacy to tell that Lehrer has just been b--sh---ing the whole time. Dylan quotes--someone is an expert on that. But science--we'll just believe whatever the cute dork says. Original review below. This is an

While this is a fun book, much of it seems to be quite obvious, and covered in numerous other books. This is especially true for the first half of the book, which is titled "Alone". I did not need to read, for the umpteenth time, how an engineer at 3M invented post-it notes. Likewise, it is so obvious that some of the most creative people are those whose expertise spans multiple areas.The second half of the book, titled "Together", was more interesting to me. For example, I did not know that the

The short version: Lehrer draws together some interesting ideas, but I feel like his rhetorical flourish sometimes gets in the way of the point he's trying to make. His main point here is that creativity and innovation arises when we freely mingle within diverse ideas, but sometimes it seems like he's too busy boosting for entrepreneurs and big cities, and he lets that get in the way of his central thesis. (Side note: I waffled between 2-stars and 3-stars.)----In Imagine: How Creativity Works,

I'm more than half-way through and maybe it's just my left-brain (even though tests show I'm sort of more right-brained?) getting in the way but I'm rather frustrated about how every chapter seems to say no, it's not just what we said in the previous chapter, it's this! Like relaxation is essential unless you're productive when you're under stress. Then stress! ADHD sufferers excel, except here, take some amphetamines and focus intently, except, hey, you lost all that right-brained disparate

I was desperately looking forward to reading this book. I am an avid musician of 20 years, a working Illustrator and I do rehab work with adults with traumatic brain injuries. The subjects of neurology and creativity are dear to my heart and some of the most profound and moving mysteries with which I consistently find myself preoccupied. Unfortunately, however interesting the subjects and studies referenced in this book may be, it is a disturbingly heartless book about "creativity" that reads